By Thomas J. Stanley

The Millionaire Next Door

Often recommended on both The BiggerPockets Podcast and the BiggerPockets Money Show, this personal finance classic shows us that the truly wealthy in this country don't live in Beverly Hills or on Park Avenue—they live next door.

Who are the rich in this country? 
What do they do? 
Where do they shop? 
What do they drive? 
How do they invest? 
How did they get rich? 
Can I ever become one of them?

Get the answers in The Millionaire Next Door, the never-before-told story about wealth in America. 

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The best-selling The Millionaire Next Door identifies seven common traits that show up again and again among those who have accumulated wealth:

  • They live well below their means.
  • They allocate their time, energy, and money efficiently, in ways conducive to building wealth.
  • They believe that financial independence is more important than displaying high social status.
  • Their parents did not provide economic outpatient care.
  • Their adult children are economically self-sufficient.
  • They are proficient in targeting market opportunities.
  • They chose the right occupation.

This new edition, the first since 1998, includes a new foreword for the twenty-first century by Dr. Thomas J. Stanley.

Note: Although this book is fulfilled by the BiggerPockets Bookstore, it is not a BiggerPockets Publishing book.

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About the Author
Dr. Thomas J. Stanley (1944-2015) was the author of seven award winning books concentrating on America's wealthy population and was the foremost authority on the affluent. His last book, The Next Millionaire Next Door, was published posthumously in October 2018 and co-authored by Dr. Sarah Stanley Fallaw. He began studying the affluent in 1973. Dr. Stanley's first book, Marketing to the Affluent, was selected as a top ten outstanding business book in America by the editors of Best of Business Quarterly. Dr. Stanley wrote The Millionaire Next Door in 1996. Over 4,000,000 copies of this New York Times bestseller have been sold. In 2000, he published The Millionaire Mind, which explored America's financial elite and how they became so. The Millionaire Mind debuted at #2 on the New York Times bestseller list. His other works included Selling to the Affluent, Networking with the Affluent, Millionaire Women Next Door, and Stop Acting Rich. The author lived in Atlanta, held a doctorate of business administration from the University of Georgia in Athens and was formerly a professor of marketing at Georgia State University. Visit Dr. Stanley's website at for more information on his life and work.