Mark Ferguson
Carol Scott

The Book on Negotiating Real Estate

Learn how to close more real estate deals and make more money in the process, all with the power of negotiation.

Every purchase comes with free bonus content:

  • What Most People Get Wrong About Negotiation
    A conversation with Brandon Turner and J Scott
  • How to Perform Online Research to Benefit Your Negotiations
    A video tutorial with Carol Scott
  • Quick reference guide PDF
    A cheat sheet for the stories and tips included in the book
  • Two Q&A Webinar Recordings
    One with Mark Ferguson and another with J & Carol Scott
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“This is the only book you'll need to learn the strategies and tactics necessary to ensure you get the BEST deals—and the MOST deals—on your investment property, every time!”
– Joe Fairless, Cofounder of Ashcroft Capital

Three expert investors and bestselling authors come together to show you how to get the most deals—and the best deals—on all of your investment property. With more than 1,000 successful real estate deals, J Scott, Mark Ferguson, and Carol Scott combine the science of negotiation with real-world experience to dive into all aspects of the real estate negotiation process. From the first interaction with a buyer or seller to last-minute concessions at closing, you’ll learn everything you need to reach optimal agreements every time.

Along with a step-by-step guide to the negotiation process, this book also contains dozens of true-life stories highlighting how strong negotiation can result in more and better deals. Real dialogue examples will teach you what to say and how to say it, effectively strengthening your ability to close profitable transactions. Whether you are a real estate investor, agent, beginner, or veteran, you can use these expert strategies to create dynamic results!

  • The psychology of building relationships to gain negotiating leverage
  • How to uncover information to tip negotiating outcomes in your favor
  • Strategies for defining optimal offers, counter-offers, and using concessions to get your deal to the finish line
  • How to overcome objections and renegotiate issues that arise from contract contingencies
  • Specific tips for making/receiving offers through agents and buying properties from banks/HUD
  • And much more!
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  • We're confident in the quality of our books. If you're not satisfied with your purchase, you can return your book for a full refund within 30 days.
  • For returns, refunds, or the status of your order, you can contact [email protected].

Customer Rating and Reviews

Customer Reviews

Based on 5 reviews
Kenneth T. (Damascus, MD)

Enough information to save me money.

Josh C. (Columbus, OH)

The Book on Negotiating Real Estate

Oksana S. (Chicago, IL)

The Book on Negotiating Real Estate

David G. (Boca Raton, FL)
To the point

Excellent primer on not only real estate but all negotiations as well.

William D. (Bossier City, LA)
Excellent Read

Great book that I recommend for all agents to read. So much good information that I will take the time to go over the high points again to implement into my negotiations. Big Thanks to the authors for taking the time and effort to share your knowledge with us.
We appreciate you.

About the Authors

J Scott spent much of his early career in Silicon Valley. In 2008, J and his wife decided to quit their corporate jobs, start a family, and focus on real estate investing. In the past ten years, they have bought, built, rehabbed, sold, lent-on, and held over $60 million in property all around the country. J is also the author of four books on real estate investing, which have sold more than 300,000 copies combined.

Mark Ferguson has been a real estate investor and real estate agent / broker since 2002. He has flipped more than 165 homes in that time, and he currently owns more than 20 rental properties―including single family homes, commercial properties, and a 68,000 square-foot strip mall. Mark has sold more than 1,000 homes as a real estate agent and is the owner and managing broker of Blue Steel Real Estate in Greeley, Colorado. Mark started the InvestFourMore blog and website in 2013, which contains hundreds of articles on real estate. He is the author of six real estate books, including Building a Rental Property Empire and Fix and Flip Your Way to Financial Freedom.

Carol Scott balances being a stay-at-home-mom with also being an entrepreneur, marketing expert, real estate investor, and co-host of the BiggerPockets Business Podcast.. After spending much of her career managing marketing organizations for influential companies like eBay and Franklin Covey, Carol turned to real estate investing. Since 2008, Carol has worked with hundreds of buyers and sellers to acquire and disburse over $40M in real estate, and has worked with her husband, J Scott, to launch and build several corporate brands. All this in addition to raising two crazy and wonderful boys.